The Farm & The Family

So God made a farmer.

Born and raised on a family farm in the Town of Saukville, Bob started his own farm in 1975 by renting land in the neighborhood and using some of his father’s equipment, and purchasing some of his own. Bob is the son of Gladys and the late Victor Roden, and the second oldest of ten children. Cindy was also raised on a dairy farm, and after getting married in 1983 Cindy joined Bob’s farming adventures. While living at the Town of Saukville farm, Bob and Cindy were blessed with five children: Rick, Patti, Amy, Becky and Jacki.

In 1995 Bob and Cindy purchased the current farm in the Town of Trenton and sold the farm in the Town of Saukville. When the family moved, they had 70 milk cows. In 2004 Rick, purchased heifers to become part owner of the milking cows. Since the family moved in 1995, there have been many changes to the farm; the biggest change was forming Roden Echo Valley, LLC in 2015 to prepare for future generations. To this day, Roden Echo Valley, LLC is a 600-cow dairy farm owned and operated by the Roden family.

All of the children have a passion for agriculture and are each connected to a farm – whether the home family farm or their own farm! And now it’s time to get the next generation, all the grandkids, involved as well!


Farmer: “Somebody who’d bale a family together with the soft strong bonds of sharing, who would laugh and then sigh, and then reply, with smiling eyes, when his son says he wants to spend his life ‘doing what dad does.'” So God made a farmer.

Jacki Moegenburg, Owner

After graduating from UW-River Falls in 2013, Jacki (Roden) found her spot back in the family business by opening the farm to community members. Her dream of coming back to the family business and promoting the agriculture industry has been made possible with the strong support of her family, and praises the Lord for giving her this opportunity. She has a strong passion for agriculture and education, and is excited to share her agricultural knowledge and farming lifestyle with all ages.  Make it a DAIRY good day!


Farm Tours

Have a Dairy Good Day!

Ever wonder what a farmer does each day? Come join the guided tour at Roden Echo Valley, LLC for a better understanding of a day in the life of a modern dairy farmer. School groups, girl scouts, 4-H groups or even your family! Schedule your field trip today.

Time: 1.5 hours (Tour/Ice Cream)

Experience the day-to-day operations of a dairy farm first-hand. Walk through the calf barns, free-stall barn and parlor and see where we store our milk, feed and manure. If interested in feeding a calf or seeing the cows being milked, contact Jacki for times and limitations.

If time allows, we will meet Donkey and the other Barnyard Buddies – or the kids can spend time in our large corn pit and sandbox.

View our full list of farm tour details!

The Market

Buy individual cuts, or by a 1/4, 1/2 or full steer at a time. Contact us for details on order time and specific pricing! Pricing changes with current market prices.

Get Updates on Events and Programs

5545 County Road Y
West Bend, Wisconsin

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